Alice has worked in hospitality since 1999, specialising in Marketing, Branding, Functions, Reservations & back of house systems. Her experience is predominately in premium casual restaurants, pubs & also has experience across two hotel brands.

Being part of eight hospitality venues over the last 15 years, she has a passion for venue start ups as well as helping small to medium Hospitality Groups optimise their processes & systems.

  • Costi's Winter Warmer hot seafood chowder with garlic bread, priced at $16.95, on a menu with blue and white design accents.

    GRAPHICS

    Your Brand Aesthetic including colours, fonts & imagery is one of your most important assets. It sets the tone for what to expect before a Customer has even set foot in your venue. Consistency is key to make your brand

    Help me design my Menu
  • Empty digital hotel reservation map showing rooms numbered 201 to 412, with a sidebar indicating no guest list and a booking waitlist, date set to Saturday, 7 January.

    SYSTEMS

    Wondering why you’re not receiving Reservations &/or Functions? Optimise your systems to take bookings of the size you dictate & make it easy for both Customers & your Operational Team to manage them.

    I want to optimise my systems
  • Cover slide of a presentation titled 'Marketing Strategy' with a subtitle asking, 'Why does my hospitality business need a marketing strategy?' and the author's name, Alice Gruzman.

    STRATEGY

    Having worked in half a dozen multi-site hospitality businesses, I know the important of having a clear & concise strategy that is not only clear to your Marketing Team but also to Ops & Kitchen team to ensure everyone is working towards the same goal

    I want a clear Marketing Strategy